Six concepts.
Two surfaces.
One clinical authority.
Three concepts that build the FNP-led clinical authority — aesthetics with a real medical credential — and three that extend the brand beyond the Bitterroot. Every frame is composed with the copy baked into the image and built in the AYMI editorial register.
What you’re looking at, and what’s not in it yet.
These are directional concept frames — first-pass creative built to brief, in the AYMI editorial register, with the copy composed into the image rather than overlaid in HTML. They show direction, not the final library.
Each frame is a single execution of one ad concept. The same concept ships in production as a 4-placement set (1:1 feed · 4:5 IG primary · 9:16 Story/Reel · 16:9 display) plus a headline bank of 3–5 variants and 2–3 CTA options. The paid acquisition section in the proposal walks through what that monthly cadence looks like at scale.
What you can see here: the editorial register, the specialty positioning, and the visual system that doesn’t require any individual to be the on-camera talent. What you can’t see yet: motion versions, UGC briefs, and the matched landing-page blocks that catch the traffic. Those are the next layer.
The medical anchor. FNP-led aesthetics, hormones, weight loss.
Three concepts that separate Beauté from the local med-spa pack by leading with the credential — a Family Nurse Practitioner running the protocols, not a brand operating around an injector.
The reach surface. Bitterroot first, then statewide.
Three concepts that take the practice from a Hamilton-known clinic to a regional brand — first by claiming Missoula as the drive-to market, then by extending hormone and weight-loss telehealth across the state.
One concept → twelve production assets.
Once a concept proves out on the test calendar, it ships to production as a full 4-placement set with a headline bank, primary text bank, and matched landing page block.
Four placements. Three to five headline variants. Two to three CTA options. One matched landing-page block.
| Ratio | Surface | Treatment |
|---|---|---|
| 1:1 | Meta feed (FB & IG), Pinterest square | Centered headline, full-bleed scene, wordmark bottom-right. Workhorse for cold-acquisition tests. |
| 4:5 | Instagram primary feed | Vertical-priority composition. Headline anchored top-third or center. The highest-performing organic shape on IG since 2024. |
| 9:16 | Stories, Reels, TikTok, YouTube Shorts | Full-screen mobile. Headline reserved for top-safe zone, CTA in bottom-safe zone. Often paired with a UGC overlay. |
| 16:9 | YouTube pre-roll, programmatic display, LP hero | Wide cinematic crop. Same concept, retuned for desktop and CTV. Doubles as the matched landing-page hero. |
Sample copy bank for one concept — "Hormones know your age. So should your protocol."
B · “The hormone program your labs were already asking for.”
C · “Labs first. Protocol second. That’s the order.”All variants name the methodology, not the outcome. Compliant with MT FNP scope and aesthetic-medicine advertising guidance.
2 · “The Bitterroot Valley clinic that opens with a full lab panel, not a script. Niki Weston, FNP, leads every protocol.”
3 · “If you’ve been told your labs are ‘normal’ while everything else says otherwise — that’s the conversation Beauté was built for.”Each variant tuned to a persona — labs-first searcher, regional-credential searcher, dismissed-by-system searcher.
2 · “START WITH THE LABS” → /weight-loss
Built on editorial product photography and real Bitterroot landscape.
Every concept in this pack uses identity-neutral editorial photography — serum vials, marble surfaces, the Bitterroot ridge at golden hour. There are no models, no before/after framing, no inferred body type. This is deliberate: aesthetics advertising that hand-waves at a single "ideal" client carries both brand and regulatory risk, and Beauté’s real client base is broader than that single model would suggest.
Production frames work the same way. When the system extends into real photography — Niki’s likeness for the FNP field note, real Bitterroot interior shots of the clinic — it ships through approved Beauté photography only. The rule is consistent: AI generates the editorial scene; identity stays under the practice’s control. Real patient imagery enters only with documented consent and never with implied outcomes.
Confidential — for Niki Weston and the Beauté team only.